Ian McKenna founded Finance Technology Research Centre (FTRC) in 1995 nearly two decades before "FinTech" became part of the industry lexicon. The firm focuses on how personal finance organisations can communicate more effectively with their customers and help them take better financial decisions. He has been the technology columnist for Money Marketing since 1997.

Over the last 8 years (at least pre COVID) he has focused on the evolution of technology typically spending one week a month in other countries, especially the US, understanding the advances being achieved in Digital Financial Advice around the world.

FTRC produces a rolling analysis of the UK advice software market ‘Adviser Software Insights’, together with a sister website AdviserSoftware.com.